FOOD & BEVERAGE / DIGITAL CAMPAIGN
Caverna da Gordura.
The product takes center stage. A burger campaign designed to spark an appetite.
View all 14 campaign creativesCommunication goal
Showcase the menu’s different burgers, highlight their ingredients and give each option a recognizable presence in the brand’s advertising.
Visual concept
Dark backgrounds, warm lighting and close-up compositions emphasize texture and depth. Large yellow, cream and orange headlines make each burger easy to identify.
Creative assets
14 campaign creatives, presented in their original order.
The full campaign.
Select a creative to enlarge it. Original artwork in Portuguese.
A visual portfolio showcase. The stated goal describes the intended communication; no advertising performance or sales results are claimed.