CONSTRUCTION / DIGITAL CAMPAIGN
Armaferro.
The strength of steel translated into a bold, recognizable, product-focused campaign.
View all 10 campaign creativesCommunication goal
Introduce steel reinforcement products, construction materials and services, inviting potential customers to request a quote.
Visual concept
Blue and yellow define the identity. High-contrast headlines, diagonal lines and steel imagery make the product and message the focal points.
Creative assets
10 campaign creatives, presented in their original order.
The full campaign.
Select a creative to enlarge it. Original artwork in Portuguese.
A visual portfolio showcase. The stated goal describes the intended communication; no advertising performance or sales results are claimed.